AWS PS Day

The Venue
133 Houndsditch, London

The Brief
Our client required a focused, impactful one-day event to engage professional services teams and stakeholders across AWS. The brief called for a venue in central London with state-of-the-art AV, space for presentations and networking, and seamless guest management. The agenda included keynote presentations, breakout sessions, branded catering, and dynamic networking opportunities throughout the day.

The Event
Uptown Events delivered full end-to-end support for AWS PS Day—from event strategy and creative direction through to logistics and on-site delivery. With a packed agenda and high expectations for both content and experience, our team ensured every element ran smoothly.

We provided full AV production, including branded stage design, lighting, and digital signage throughout the venue. The main plenary space was transformed to reflect AWS’s brand identity, supported by breakout rooms configured for collaborative sessions and deep dives.

A custom registration process was managed in advance, with tailored comms and delegate management to ensure a smooth arrival experience. On the day, guests were welcomed by branded signage and a team of professional hosts.

The catering offer was designed with AWS’s brief in mind—fresh, branded, and accessible throughout the day to encourage informal conversation and networking. We also incorporated a series of informal seating areas and standing spaces to support the interactive format of the event.

From pre-event planning to on-the-ground execution, Uptown Events ensured the experience reflected AWS’s innovation and energy at every touchpoint.